The Beach

Winter Wonderland at the Beach | Burroughs & Chapin Pavilion Place
NOVEMBER 26, 2021 - JANUARY 2, 2022 

You belong at The Beach, especially for the holidays.

Winter Wonderland at The Beach brings the magic of the holidays to life, right in the heart of Myrtle Beach.

During this festive season, the downtown and boardwalk areas will be transformed into a sparkling holiday dreamland, filled with twinkling lights and family fun.

This all-new holiday spectacular will operate seven days a week throughout the holidays and features a walkthrough lights display, an ice skating rink and plenty of special events.

ENJOY REAL ICE at winter wonderland at the beach!

Daily Hours

Winter Wonderland at The Beach will operate seven days a week from Friday, November 26, 2021 to Sunday, January 2, 2022. The event will be closed on Christmas Day.

5 pm to 9 pm
5 pm to 9 pm
5 pm to 9 pm
5 pm to 9 pm
5 pm to 9 pm
5 pm to 10 pm
5 pm  to 10 pm

Note: The Winter Wonderland lights display will turn on each evening at 5 pm. During the hours before 5 pm, the ice rink and other festivities will be open.

Holiday Hours

Christmas Eve & 
Christmas Day Hours

The festival will be open only from noon to 5 p.m. on Christmas Eve, Friday, December 24. It will be ice skating only for Christmas Eve, no lights show. You must be in line by 4 p.m. to get in. Winter Wonderland at the Beach will be closed Christmas Day. These hours give employees time to spend the holiday with their family and friends.

Ticket Prices

Winter Wonderland at the Beach is a cashless event. Tickets may be purchased in person at the main entrance on Ocean Boulevard. No group rates will be available.

Adults (ages 13 & older)

Lights Show Only
Ice Skating Only (w/ Skate Rental)
Ice Skating Only (w/o Skate Rental)
Lights Show & Ice Skating (w/ Skate Rental)
Lights Show & Ice Skating (w/o Skate Rental)

Kids (ages 5-12)

Lights Show Only
Ice Skating Only (w/ Skate Rental)
Ice Skating Only (w/o Skate Rental)
Lights Show & Ice Skating (w/ Skate Rental)
Lights Show & Ice Skating (w/o Skate Rental)

Kids (ages 4 & younger)

Lights Show
Ice Skating (w/ Skate Rental)
Ice Skating (w/o Skate Rental)
Lights Show & Ice Skating (w/ Skate Rental)
Lights Show & Ice Skating (w/o Skate Rental)

Note: The smallest skate available will be child’s size 8. Rental skates are lace-up Bauer skates (Hockey skates, no toe pick).

Winter Wonderland at the Beach Map

Winter Wonderland at the Beach will take place at Burroughs & Chapin Pavilion Place, 812 N. Ocean Boulevard, Myrtle Beach (Get Directions). Visitors are also encouraged to stroll the Myrtle Beach Boardwalk and take in the decor and live entertainment at Plyler Park as part of the event experience.

Main Entrance
Myrtle Beach SkyWheel
Landshark Landing 
Bar & Grill
Oceanfront Bar & Grill
The Bowery
8th Avenue
Tiki Bar
ART Burger
Sushi Bar
Sharkey's Oceanfront Restaurant
Wicked Tuna
Second Avenue Pier
Riptydz Bar & Grill
Pier 14 Restaurant
Bandito's Mexican Cantina
Tsunami Resort Wear
I Love Sugar
Ripley's Believe 
It Or Not Museum
Gay Dolphin Gift Cove
Sling Shot
Tin Roof
Mt. Atlanticus 
Minotaur Goff
Grand Strand Brewing Co.

Parking at Winter Wonderland

In addition to the parking lots listed above, there is plenty of street side and meter parking throughout downtown Myrtle Beach which is FREE during the holiday season. For full details on all the metered parking spots in downtown visit the City of Myrtle Beach website here.

Catch the holiday spirit at Winter Wonderland

There's no better way to get in the holiday spirit and enjoy everything downtown Myrtle Beach has to offer than a visit to Winter Wonderland at the Beach. Check out the photos below to get a glimpse of what all the buzz is about or share your photos by clicking here and you could win a free trip to The Beach!

Make your holidays bright with these Winter Wonderland attractions.

Ice Skating rink

Sponsored by Southwest Airlines

Winter Wonderland at The Beach features a spectacular ice rink in the center of downtown where you can glide along the ice with your family and friends and get a charming taste of winter, just steps from The Beach.

This will mark the first time in many years that a real, outdoor ice surface has been brought to the Myrtle Beach area.

Tickets for ice skating will cost $20 with skate rental or $15 if you bring your own skates.

winter wonderland lights Display

Powered by Santee Cooper

A path throughout the park will take you on a walking tour of Toyland, Peppermint Valley, and other light displays, where you and your family can take pictures and interact at each spot. Each area is decorated with different types of lights, from traditional holiday favorites to beach-themed fun.

Local businesses in the downtown area and along the boardwalk will also get in on the festivities by adding lights to their balconies, walls, or roof to light up all of downtown Myrtle Beach!

Myrtle Beach boardwalk

In addition to the activities inside the gates of Winter Wonderland at The Beach, there will also be plenty of festivities happening throughout downtown during the holiday season. The Myrtle Beach Boardwalk will be lit up to mark the occasion, with many shops and restaurants also joining in on the fun.

After you've worked up a hunger while ice skating, you can make a pit stop at RipTydz, Tin Roof, Landshark Bar & Grill or one of the many other great eateries along the promenade. Enjoy delicious seafood and stunning views of the moonlit ocean as your stroll along the Boardwalk.

holiday entertainment at plyler park

Just north of Winter Wonderland at The Beach, the Myrtle Beach Boardwalk extends along the beach to the famous Plyler Park, home of the Myrtle Beach SkyWheel and filled with festive holiday cheer. The park is decked out for the season, adorned with holiday lights and a Christmas tree.

Each Friday and Saturday in December from 2-6 p.m., bring the family out to meet Santa and his helpers while enjoying live entertainment, kids crafts and much more. This free entertainment is hosted by the Oceanfront Merchants Association and part of the Winter Wonderland at The Beach experience.


More holiday fun at The Beach 

There are so many great ways to celebrate the holidays here on the Grand Strand. From awesome shopping spots to great holiday events, you'll find plenty to do here during the festive season. 

Holiday Getaway Guide

'Tis the season for celebration in Myrtle Beach and this handy guide will give you all the info you need to know in order to have a great vacation at The Beach this year.
Take me there


Get a head start on your holidays with these themed itineraries with lots of ideas for trips that will make everyone smile brighter and create lasting memories this season.
Read more


Myrtle Beach area restaurants and attractions are serving up much more than a cup of cheer! Find specials and discounts to enjoy this holiday season.
More details

Holiday events calendar

Our Grand Strand attractions go all-out for the holidays. Here are some events that are sure to serve up some holiday cheer.
Check them out!

Holiday shopping guide

Make everyone's holiday wish list come true. From outlet malls to boutique shops, check out our guide to shopping at The Beach.
Click here

12 Days of christmas activities

In our special ’12 Days of Christmas’ series, you’ll find plenty of activities to keep you busy right up to Christmas Day!
read more

 Thank you to all of our sponsors!

We'd like to thank Santee Cooper for their generous contribution of green energy to power the Winter Wonderland at The Beach festival. The environment is very important to us, as the beach ecosystem is the lifeline of our lifestyle and community. Santee Cooper has been dedicated to providing efficient energy to the Grand Strand for over 20 years. Also, thank you to Haribo, for making Winter Wonderland at The Beach even sweeter with your generous donation of your famous gummy bears. We are excited to celebrate 100 years of Haribo Goldbears with you next year at The Beach!


Got questions? We've got Answers 

We're very excited to bring this first-time holiday event to downtown Myrtle Beach this season and we know you have plenty of questions. That's why we've provided this list of FAQs to help you out. If you don't see the answers you need here, you may contact the City of Myrtle Beach Parks & Recreation Department at (843) 918-1188 or fill out the contact form below.

Where can I buy tickets?

Tickets may only be purchased at the gate, which is inside the event. The entrance to the event is located along Ocean Blvd. between 8th and 9th Avenues North.

Are pets allowed?

Sorry, no pets are allowed. Service animals only.

Can I leave the event and come back?

Yes, each attendee will be provided with a wristband that is good for re-entry on the date purchased. Wristbands are only good for a cingle day and we will change colors each day.

Can I pay with a credit card?

Yes, only credit cards or debit cards will be allowed for payment. This is a cashless event and no cash accepted.

Is there a discount for Military, Seniors or Groups?

No, there are no discounts for groups or tickets this year. We have had many requests for this and will consider it for next season.

What items are prohibited?

Weapons, smoking, vaping, alcohol, fireworks and sparklers are all prohibited. Also, grinches are prohibited. Please come in the holiday spirit and ready to enjoy the event.

Is there food and beverages available?

No food or beverage will be available for purchase this year. We encourage you to enjoy one of the many nearby restaurants and businesses downtown and along the boardwalk for all your food and beverage needs.

Can I bring my own food/beverage?

Yes, non-alcoholic beverages and food items are permitted inside Winter Wonderland at the Beach.

Can I bring a stroller or wagon?

Yes, you may bring your own stroller or wagon. However, there are not any strollers or wagons available for rent at the event.

Is the event wheelchair accessible?

Yes, the event is located on grass and is wheelchair-accessible. There will not be wheelchairs available for rent/use on site.

Can i bring my own ice skates?

Yes, you may. Tickets for ice skating are $20 each including skate rental or $15 if you bring your own skates. This $5 discount also applies to combo tickets for both ice skating and the lights display.

Can I purchase socks or gloves?

No, please bring your own socks and gloves for ice skating. Socks are required for ice skating so please make sure to wear or bring them.

Are socks required to skate?

Yes, socks are required for ice skating, both for your safety and for sanitary reasons.  Please make sure to wear or bring your own socks to skate.

How long can I skate?

There is no limit to how long you can skate. Wristbands are good for the entire day of the event. For information on daily hours, click here.

Is there an age requirement for ice skating?

There is no age requirement for skating, but youth skates for rent are only available in sizes 8 youth and up.

Will Santa be appearing at the event?

Santa will be appearing throughout the holiday season at nearby Plyer Park, just a short walk down the Myrtle Beach Boardwalk from Winter Wonderland at the Beach. Santa will appear each weekend from 2-6 pm at the park.

How should I dress for ice skating?

Warm clothing, hats and gloves are suggested but there is no specific dress code for skating. You will need to bring socks if you plan on renting skates.

Does the event close if it is raining?

No, the ice rink is covered and thus the festival will remain open in the rain.

Is there Wi-Fi available at the event?

No, there is no public Wi-Fi at Winter Wonderland at the Beach.

Is there free parking?

Streetside meter parking in downtown Myrtle Beach is free from Nov. 1 through Feb. 28 each year. For full details on all the metered parking spots in downtown visit the City of Myrtle Beach website here. Paid parking is also available at the Pavilion Parking Garage adjacent to the festival at 914 North Kings Highway.

Are helmets allowed on the ice rink?

Yes, you may bring your own helmet to wear while skating. No helmets will be available for rental though.

Calling all volunteers...

Myrtle Beach area residents have the opportunity to spread some holiday cheer by volunteering at the new Winter Wonderland at The Beach festival, the 37-day event running Nov. 26 through Jan. 2, 2022, at Burroughs & Chapin Pavilion Place in downtown Myrtle Beach. Officials with the City of Myrtle Beach are seeking volunteers to assist city staff members with greeting and guiding festivalgoers, handing out HARIBO gummi bear treats to children, and assisting at the ticket counter. Volunteers are asked to dress comfortably and festive. If you're interested in volunteering, please click below to fill out the volunteer form.

Click here to register
Winter Wonderland at the Beach © 2022
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