Winter Wonderland at the Beach is a cashless event. No cash will be accepted on site. Please bring a credit or debit card to purchase tickets and other items at the event.
You belong at The Beach, especially for the holidays.
Winter Wonderland at The Beach brings the magic of the holidays to life, right in the heart of Myrtle Beach.
During this festive season, the downtown and boardwalk areas will be transformed into a sparkling holiday dreamland, filled with twinkling lights and family fun.
This all-new holiday spectacular will operate seven days a week throughout the holidays and features a walkthrough lights display, an ice skating rink and plenty of special events.
Daily Hours
Winter Wonderland at The Beach will operate seven days a week from Friday, November 26, 2021 to Sunday, January 2, 2022. The event will be closed on Christmas Day.
Note: The Winter Wonderland lights display will turn on each evening at 5 pm. During the hours before 5 pm, the ice rink and other festivities will be open.
Ticket Prices
Adults (ages 13 & older)
Kids (ages 5-12)
Kids (ages 4 & younger)
Note: The smallest skate available will be child’s size 8. Rental skates are lace-up Bauer skates (Hockey skates, no toe pick).
Winter Wonderland at the Beach Map
Winter Wonderland at the Beach will take place at Burroughs & Chapin Pavilion Place, 812 N. Ocean Boulevard, Myrtle Beach (Get Directions). Visitors are also encouraged to stroll the Myrtle Beach Boardwalk and take in the decor and live entertainment at Plyler Park as part of the event experience.
Bar & Grill
Tiki Bar
Sushi Bar
It Or Not Museum
Minotaur Goff
Parking at Winter Wonderland
In addition to the parking lots listed above, there is plenty of street side and meter parking throughout downtown Myrtle Beach which is FREE during the holiday season. For full details on all the metered parking spots in downtown visit the City of Myrtle Beach website here.
Catch the holiday spirit at Winter Wonderland
There's no better way to get in the holiday spirit and enjoy everything downtown Myrtle Beach has to offer than a visit to Winter Wonderland at the Beach. Check out the photos below to get a glimpse of what all the buzz is about or share your photos by clicking here and you could win a free trip to The Beach!
Make your holidays bright with these Winter Wonderland attractions.
Ice Skating rink
Sponsored by Southwest Airlines
Winter Wonderland at The Beach features a spectacular ice rink in the center of downtown where you can glide along the ice with your family and friends and get a charming taste of winter, just steps from The Beach.
This will mark the first time in many years that a real, outdoor ice surface has been brought to the Myrtle Beach area.
Tickets for ice skating will cost $20 with skate rental or $15 if you bring your own skates.
winter wonderland lights Display
Powered by Santee Cooper
A path throughout the park will take you on a walking tour of Toyland, Peppermint Valley, and other light displays, where you and your family can take pictures and interact at each spot. Each area is decorated with different types of lights, from traditional holiday favorites to beach-themed fun.
Local businesses in the downtown area and along the boardwalk will also get in on the festivities by adding lights to their balconies, walls, or roof to light up all of downtown Myrtle Beach!
Myrtle Beach boardwalk
In addition to the activities inside the gates of Winter Wonderland at The Beach, there will also be plenty of festivities happening throughout downtown during the holiday season. The Myrtle Beach Boardwalk will be lit up to mark the occasion, with many shops and restaurants also joining in on the fun.
After you've worked up a hunger while ice skating, you can make a pit stop at RipTydz, Tin Roof, Landshark Bar & Grill or one of the many other great eateries along the promenade. Enjoy delicious seafood and stunning views of the moonlit ocean as your stroll along the Boardwalk.
holiday entertainment at plyler park
Just north of Winter Wonderland at The Beach, the Myrtle Beach Boardwalk extends along the beach to the famous Plyler Park, home of the Myrtle Beach SkyWheel and filled with festive holiday cheer. The park is decked out for the season, adorned with holiday lights and a Christmas tree.
Each Friday and Saturday in December from 2-6 p.m., bring the family out to meet Santa and his helpers while enjoying live entertainment, kids crafts and much more. This free entertainment is hosted by the Oceanfront Merchants Association and part of the Winter Wonderland at The Beach experience.
More holiday fun at The Beach
There are so many great ways to celebrate the holidays here on the Grand Strand. From awesome shopping spots to great holiday events, you'll find plenty to do here during the festive season.
Holiday Getaway Guide
HOLIDAY ITINERARIES
HOLIDAY DISCOUNTS
Holiday events calendar
Holiday shopping guide
12 Days of christmas activities
Thank you to all of our sponsors!
We'd like to thank Santee Cooper for their generous contribution of green energy to power the Winter Wonderland at The Beach festival. The environment is very important to us, as the beach ecosystem is the lifeline of our lifestyle and community. Santee Cooper has been dedicated to providing efficient energy to the Grand Strand for over 20 years. Also, thank you to Haribo, for making Winter Wonderland at The Beach even sweeter with your generous donation of your famous gummy bears. We are excited to celebrate 100 years of Haribo Goldbears with you next year at The Beach!
Got questions? We've got Answers
We're very excited to bring this first-time holiday event to downtown Myrtle Beach this season and we know you have plenty of questions. That's why we've provided this list of FAQs to help you out. If you don't see the answers you need here, you may contact the City of Myrtle Beach Parks & Recreation Department at (843) 918-1188 or fill out the contact form below.
Tickets may only be purchased at the gate, which is inside the event. The entrance to the event is located along Ocean Blvd. between 8th and 9th Avenues North.
Sorry, no pets are allowed. Service animals only.
Yes, each attendee will be provided with a wristband that is good for re-entry on the date purchased. Wristbands are only good for a cingle day and we will change colors each day.
Yes, only credit cards or debit cards will be allowed for payment. This is a cashless event and no cash accepted.
No, there are no discounts for groups or tickets this year. We have had many requests for this and will consider it for next season.
Weapons, smoking, vaping, alcohol, fireworks and sparklers are all prohibited. Also, grinches are prohibited. Please come in the holiday spirit and ready to enjoy the event.
No food or beverage will be available for purchase this year. We encourage you to enjoy one of the many nearby restaurants and businesses downtown and along the boardwalk for all your food and beverage needs.
Yes, non-alcoholic beverages and food items are permitted inside Winter Wonderland at the Beach.
Yes, you may bring your own stroller or wagon. However, there are not any strollers or wagons available for rent at the event.
Yes, the event is located on grass and is wheelchair-accessible. There will not be wheelchairs available for rent/use on site.
Yes, you may. Tickets for ice skating are $20 each including skate rental or $15 if you bring your own skates. This $5 discount also applies to combo tickets for both ice skating and the lights display.
No, please bring your own socks and gloves for ice skating. Socks are required for ice skating so please make sure to wear or bring them.
Yes, socks are required for ice skating, both for your safety and for sanitary reasons. Please make sure to wear or bring your own socks to skate.
There is no limit to how long you can skate. Wristbands are good for the entire day of the event. For information on daily hours, click here.
There is no age requirement for skating, but youth skates for rent are only available in sizes 8 youth and up.
Santa will be appearing throughout the holiday season at nearby Plyer Park, just a short walk down the Myrtle Beach Boardwalk from Winter Wonderland at the Beach. Santa will appear each weekend from 2-6 pm at the park.
Warm clothing, hats and gloves are suggested but there is no specific dress code for skating. You will need to bring socks if you plan on renting skates.
No, the ice rink is covered and thus the festival will remain open in the rain.
No, there is no public Wi-Fi at Winter Wonderland at the Beach.
Streetside meter parking in downtown Myrtle Beach is free from Nov. 1 through Feb. 28 each year. For full details on all the metered parking spots in downtown visit the City of Myrtle Beach website here. Paid parking is also available at the Pavilion Parking Garage adjacent to the festival at 914 North Kings Highway.
Yes, you may bring your own helmet to wear while skating. No helmets will be available for rental though.
Press Releases
Calling all volunteers...
Myrtle Beach area residents have the opportunity to spread some holiday cheer by volunteering at the new Winter Wonderland at The Beach festival, the 37-day event running Nov. 26 through Jan. 2, 2022, at Burroughs & Chapin Pavilion Place in downtown Myrtle Beach. Officials with the City of Myrtle Beach are seeking volunteers to assist city staff members with greeting and guiding festivalgoers, handing out HARIBO gummi bear treats to children, and assisting at the ticket counter. Volunteers are asked to dress comfortably and festive. If you're interested in volunteering, please click below to fill out the volunteer form.
